---
title: "Blogs — BizFay"
canonical: "https://bizfay.com/blogs"
type: "CollectionPage"
---

# Blogs — BizFay

> Canonical HTML page: https://bizfay.com/blogs

Problem-led writing for founders and growth leaders.

- [How to Set a Marketing Budget Using Revenue and Margin](https://bizfay.com/blogs/how-to-set-a-marketing-budget-using-revenue-and-margin.md) — A revenue percentage can hide a spending plan your business cannot afford.
Learn how to use contribution margin, profit targets and cash flow to set a practical limit, with a worked example in Indian rupees.
- [7 Marketing Objectives That Connect Activity to Revenue](https://bizfay.com/blogs/7-marketing-objectives-that-connect-activity-to-revenue.md) — Busy campaigns do not guarantee profitable growth.
These seven objectives show how to connect demand, conversion and retention to revenue, choose useful measures and decide which marketing investment deserves attention first.
- [How to Build a Marketing Strategy Around Your Best Customers](https://bizfay.com/blogs/how-to-build-a-marketing-strategy-around-your-best-customers.md) — Your biggest accounts are not always your best customers. Learn how to identify profitable relationships, understand what drives purchases and use that evidence to focus your marketing budget on growth worth pursuing.
- [Test Article from BlogSEO: a realistic sample post for your blog](https://bizfay.com/blogs/test-article-from-blogseo-a-realistic-sample-post-for-your-blog.md) — This is a sample excerpt — a short preview of the article that you can render on your blog index. Always full sentences, never cut mid-word, and roughly the length a generated article produces.
- [Your acquisition cost isn't always the problem](https://bizfay.com/blogs/your-acquisition-cost-isnt-always-the-problem.md) — Rising CAC is usually treated as a media issue. More often it is an offer, margin or conversion issue that media is being asked to absorb.
- [More marketing activity won't fix an unclear growth strategy](https://bizfay.com/blogs/more-activity-wont-fix-an-unclear-growth-strategy.md) — Activity is easy to add and hard to evaluate. When direction is unclear, adding more of it mostly increases the cost of finding out.
- [When more traffic makes a bad business problem worse](https://bizfay.com/blogs/when-more-traffic-makes-a-problem-worse.md) — Traffic is amplification. Sent into a weak experience or a poorly matched offer, it amplifies the weakness and the cost at the same time.
- [Before you hire another agency, ask this question](https://bizfay.com/blogs/before-you-hire-another-agency-ask-this.md) — One question separates a partner who diagnosed your situation from one who matched you to what they already sell.
- [The most expensive marketing decision is often made before the campaign starts](https://bizfay.com/blogs/the-most-expensive-marketing-decision.md) — The costly decision is rarely the bid strategy. It is deciding what the campaign is supposed to prove, and how you will know.