---
title: "The structure of a BizFay case study"
canonical: "https://bizfay.com/case-studies/structure-of-a-bizfay-case-study"
type: "Article"
status: "Illustrative"
publisher: "BizFay"
---

# The structure of a BizFay case study

> Canonical HTML page: https://bizfay.com/case-studies/structure-of-a-bizfay-case-study

## Context

BizFay is a new practice. Rather than publish invented client results, this page shows the exact structure a real case study will follow once client work is complete and approved for publication.

## The problem

Most agency case studies open with a percentage and hide the reasoning. That makes the outcome impossible to evaluate and impossible to learn from.

## What we learned

A case study is only useful if a reader in a different business can decide whether the reasoning applies to them. That requires the context, the constraint and the decisions — not just the number.

## What we did

Every published BizFay case study will document the business context, the problem as it was understood at the time, what the evidence changed about our thinking, the work we did, and the outcome including what did not work.

## Outcome

No client outcomes are published yet. When they are, they will appear here with the client's permission and with the numbers presented in their commercial context.