---
title: "Insights — BizFay"
canonical: "https://bizfay.com/insights"
type: "CollectionPage"
---

# Insights — BizFay

> Canonical HTML page: https://bizfay.com/insights

Original research, frameworks and teardowns.

- [The cost of answering the wrong question](https://bizfay.com/insights/the-cost-of-answering-the-wrong-question.md) — Most underperforming growth programmes are executed well. They are simply answering a question the business did not need answered. A working method for finding the real one.
- [Acquisition cost is a symptom, not a diagnosis](https://bizfay.com/insights/acquisition-cost-is-a-symptom.md) — Rising CAC is usually treated as a media problem. Broken down properly, it is often an offer, margin or conversion problem wearing a media costume.
- [Category entry points in growth-stage D2C](https://bizfay.com/insights/d2c-category-entry-points.md) — A structured look at the moments that trigger category purchase, and why brands that map them tend to need less discount to grow.
- [Teardown: a checkout that leaks at the shipping step](https://bizfay.com/insights/teardown-checkout-that-leaks.md) — A public teardown of a common e-commerce pattern where paid traffic is scaled into a checkout that loses a third of intent for avoidable reasons.
- [Designing experiments that end arguments](https://bizfay.com/insights/designing-experiments-that-end-arguments.md) — An experiment is only useful if both sides agree in advance what result would change their mind. A short protocol we use before running anything.
- [When B2B SaaS pipeline grows and revenue does not](https://bizfay.com/insights/b2b-saas-pipeline-quality.md) — Lead volume targets reliably produce lead volume. Whether that pipeline converts depends on decisions made long before the form fill.