Teardown
Teardown: a checkout that leaks at the shipping step
A public teardown of a common e-commerce pattern where paid traffic is scaled into a checkout that loses a third of intent for avoidable reasons.
On this page
What we looked at
Publicly observable behaviour only: page structure, load performance, the order of information, and where cost is revealed relative to commitment.
The observation
Shipping cost appears after address entry. Every rupee spent driving traffic pays for that surprise. Moving cost disclosure earlier rarely improves the click-through metric and frequently improves the commercial one.
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