Fit
Different businesses. Different constraints. Different next steps.
We focus on business conditions rather than claiming category expertise everywhere. If one of these describes your situation, the conversation is likely to be useful.
Business scenarios
Start with the signal you can see.
A visible symptom can have several causes. Choose a situation to see what it may indicate, what evidence matters, and how we would approach the next decision.
What it may indicate
May indicate a demand, conversion, retention or category constraint.
What we would investigate
Trend by channel, cohort quality, repeat behaviour and changes in the offer.
Possible next step
Separate a temporary plateau from a structural constraint.
Conditions
Situations where we're genuinely useful.
Spend is rising faster than revenue
The channel looks healthy in-platform, but the commercial return has flattened or reversed.
Acquisition cost keeps climbing
CAC is treated as a media problem when it is frequently an offer, margin or conversion problem.
Good metrics, weak outcomes
CTR, ROAS and rankings improve while revenue quality and profitability do not.
No clear priority for the next investment
Several plausible options, no shared basis for choosing between them.
Traffic without conversion
Demand arrives and leaves. The constraint sits in the experience, not the media.
Measurement can't be trusted
Two reports, two answers. Decisions get made on whichever one is closest to hand.
Agency fatigue
Every recommendation received so far has happened to match what the last partner sells.
Territories
Where we currently have the deepest context.
Not exclusive categories — simply where our working knowledge is strongest today.
Growth-stage D2C & e-commerce
Unit economics, acquisition efficiency, catalog and marketplace demand, checkout conversion.
Prepared new businesses
Businesses with a real product and the resources to invest deliberately rather than experimentally with rent money.
B2B SaaS
Pipeline quality, demand generation economics, measurement alignment between marketing and sales.
Potential fit
- A meaningful growth opportunity worth investing behind
- Willingness to share performance and commercial context
- Comfort with evidence changing the plan
- Interest in prioritisation, not volume of activity
- Leadership seeking clarity alongside execution
Who we're probably not right for
- Businesses seeking the cheapest possible execution
- Companies requiring guaranteed outcomes
- Businesses wanting every service without prioritisation
- Organisations unwilling or unable to provide the information needed for informed decisions
Said plainly and without judgement — these are good businesses, just better served by a different kind of partner.
Start with the right next step.
Tell us where your business is today and what you're trying to achieve. We'll first look at whether BizFay is the right fit and what the most useful next step may be.