Blogs
Start from the problem, not the tactic.
Written for founders and growth leaders dealing with a commercial problem right now — not for people studying marketing. Choose the symptom that sounds like your business.
Filter by problem
5 articles
- 01 / 6 minSpend & efficiencyYour acquisition cost isn't always the problemRising CAC is usually treated as a media issue. More often it is an offer, margin or conversion issue that media is being asked to absorb.CAC keeps climbing and every fix is attempted inside the ad account.
- 02 / 5 minPriorities & strategyMore marketing activity won't fix an unclear growth strategyActivity is easy to add and hard to evaluate. When direction is unclear, adding more of it mostly increases the cost of finding out.Several plausible growth options, no shared basis for choosing between them.
- 03 / 5 minTraffic & conversionWhen more traffic makes a bad business problem worseTraffic is amplification. Sent into a weak experience or a poorly matched offer, it amplifies the weakness and the cost at the same time.Sessions are up, revenue is flat, and nobody can say precisely where it leaks.
- 04 / 4 minAgencies & partnersBefore you hire another agency, ask this questionOne question separates a partner who diagnosed your situation from one who matched you to what they already sell.Every proposal received so far recommends exactly what that partner specialises in.
- 05 / 6 minMeasurementThe most expensive marketing decision is often made before the campaign startsThe costly decision is rarely the bid strategy. It is deciding what the campaign is supposed to prove, and how you will know.Two reports, two answers, and a decision made on whichever is closest to hand.
What this hub covers
Five problems, not five services.
- Spend & efficiency
- Rising cost per acquisition, thinning margins, budget that no longer stretches as far.
- Traffic & conversion
- Visitors are arriving but not converting, and nobody can say exactly where they drop.
- Priorities & strategy
- Too many plausible options, no shared basis for choosing between them.
- Measurement
- Reports disagree, dashboards conflict, decisions are made on whichever number is closest to hand.
- Agencies & partners
- Evaluating, hiring or reassessing an external partner without being sold a package.
Start with the right next step.
Tell us where your business is today and what you're trying to achieve. We'll first look at whether BizFay is the right fit and what the most useful next step may be.