Fit assessment
Before you invest more, let's understand what you're solving.
Before we recommend marketing activity, we need enough context to understand whether there is a useful problem to solve. This assessment evaluates business context — objective, constraint, economics, evidence — before anyone talks about channels, campaigns or services.
Five short steps, about three minutes. No obligation, and no sales call attached.
Who this is for
- You're about to increase marketing investment and want to know it's pointed at the right thing.
- Performance metrics look acceptable but the commercial result hasn't moved.
- You've worked with agencies before and got activity rather than progress.
- You have a decision to make and the data available doesn't settle it.
If you're still searching for a viable offer, marketing spend usually buys expensive confirmation. We'll tell you that rather than sell around it.
What we look at
Six things that decide whether more marketing is the right answer.
01
Business objective
What has to change commercially, and by when.
02
Current growth constraint
The one or two things most likely to be holding progress.
03
Customer and market context
Who buys, why, and what nearly stops them.
04
Existing performance
What the current numbers say, and what they leave out.
05
Measurement confidence
Whether the data can carry the weight of the decision.
06
Resources and investment capacity
What's realistic to attempt with what you have.
The assessment
Five short steps. Tell us where the business actually is — we'll read it before we recommend anything.
Step 1 of 5 — Your business
20%
What happens next
No automatic proposal. No automatic meeting.
01
We review the context
Your answers, plus what's publicly observable about the business.
02
We decide whether we're useful
There isn't always a problem we'd improve. When there isn't, we say so.
03
We explain what the conversation should focus on
If a next conversation is worth having, we tell you its subject in advance.
04
Or we point you elsewhere
If another approach makes more sense, we'll be direct about it. No proposal is automatic.
Not ready to share this much context yet? Contact BizFay with a shorter question instead.