Used when the direction itself is unclear.
Growth Strategy & Intelligence
Research and analysis that establish what is actually happening in the business, the market and the numbers before anyone commits budget to a channel.
When this group is the right answer
Used when the direction itself is unclear.
When it isn't
This group is usually the wrong starting point when the direction is already clear and well-evidenced, and what's missing is simply execution capacity. In that case, start with Acquisition & Demand or Experience & Conversion instead.
Questions we work on here
- Where is growth actually coming from today?
- Which opportunity is worth the next rupee, dollar or hour?
- What would have to be true for this plan to work?
How this connects to business outcomes
This work rarely shows up as a metric of its own. Its value shows up downstream — in media budget that isn't wasted on the wrong audience, and in plans that survive contact with the first quarter's results.
What sits inside it
Business and growth analysis
Useful when the numbers exist but nobody has connected them into a single, honest picture yet.
Market research
Useful when you're about to commit budget to a market you understand mostly by assumption.
Competitor research
Useful when a competitor's move is being reacted to before it's been properly understood.
Product research
Useful when growth plans are being built without a clear read on what the product actually delivers for buyers.
Growth strategy
Useful when several plausible directions exist and nothing yet explains why one should win.
Media planning
Useful when budget needs to be sequenced across channels rather than split evenly out of habit.
Forecasting and ROI modelling
Useful when a plan needs a credible number attached before anyone signs off on it.
Business and marketing data analysis
Useful when reports disagree, or nobody trusts the dashboard enough to act on it.
How it gets scoped
We don't scope this group as a retainer by default. Work begins with the question your business needs answered, then we use whichever items above are required — often only two or three, sometimes alongside another group entirely.
Not sure this group is the one you need?
Tell us the problem and we'll tell you whether growth strategy & intelligence is even relevant, before recommending anything.
Start with the right next step.
Tell us where your business is today and what you're trying to achieve. We'll first look at whether BizFay is the right fit and what the most useful next step may be.